Bold New Campaign and Blood Signal Launched Aimed at Growing and Diversifying Active Donor Base
St. Thomas ON – 2011-06-07: As National Blood Donor Week begins, Canadian Blood Services is calling on Canadians from coast to coast to “Rally Together to Save Lives”. This
year’s theme for National Blood Donor Week is “Rally Together to Save Lives” and in order to meet Canada’s future blood requirements, Canadian Blood Services needs to inspire more
Canadians to join the movement and become blood donors.
National Blood Donor Week provides an opportunity to celebrate and thank the generous donors from coast to coast who support the blood system in Canada and help ensure the health of their fellow citizens. However, as the demand for blood increases year over year, Canadian Blood Services needs to grow and diversify its donor base across Canada to meet growing hospital demand and help patients in need.
Earlier this spring, Canadian Blood Services launched a bold new marketing and recruitment campaign called “Rally Together to Save Lives” aimed at growing the donor base to 500,000 active blood donors and to recruit 100,000 new blood donors each year across Canada by 2015.
Please book your appointment today to donate blood and help save lives this summer. Call 1 888 2 DONATE (1 888 236 6283) to book your appointment or visit us online at
www.blood.ca or www.bloodsignal.ca for more information.
About Canadian Blood Services
Canadian Blood Services is a national, not-for-profit charitable organization that manages the supply of blood and blood products in all provinces and territories outside of Québec. Canadian Blood Services also oversees the OneMatch Stem Cell and Marrow Network, and provides national leadership for organ and tissue donation and transplantation. Canadian Blood Services operates 42 permanent collection sites and more than 20,000 donor clinics annually. The provincial and territorial Ministries of Health provide operational funding to Canadian Blood Services. The federal government, through Health Canada, is responsible for regulating the blood system. For more information, please visit our website at www.blood.ca
About National Blood Donor Week – June 13th – June 19th, 2011
In 2008 a bill was passed by the federal government in Ottawa recognizing National Blood Donor Week as an opportunity to celebrate and thank the donors and volunteers of the
blood system in Canada who ensure the health of their fellow citizens. The week also builds awareness of the importance of blood, plasma, platelet and bone and stem cell donations, and encourages Canadians to donate or become a volunteer – especially during the challenging summer months. This year, National Blood Donor Week runs from June 13th to June 19th, 2011 with the theme of “Rally Together to Save Lives”. World Blood Donor Day falls within National Blood Donor Week on June 14th – the birth date of Karl Landsteiner, a pioneer of transfusion medicine. The global theme for WBDW 2011 is “More blood. More life” with an underlying theme of “paint the world red”.
Did You Know That It Can Take:
- 50 units of blood to help someone in a car accident
- 2 units to help someone who needs brain surgery
- 5 units to help someone in cancer treatment
- 8 units a week to help someone with leukemia
- 5 units to save someone who needs cardiovascular surgery
- 2 to 8 units to help someone with internal bleeding
- 2 units a day to help someone undergoing a bone marrow transplant
- 4 units a month to help someone with Aplastic Anemia
- 2 units for a hip replacement
Other compelling statistics include:
- 43% of first time donors go with someone else to donate
- Approximately 1 in 2 Canadians are eligible to give blood. Last year 1 in 60 actually did.
- 52 per cent of Canadians say they or a family member have needed blood or blood products for surgery or for medical treatment. (Ipsos-Reid)
- Every minute of every day, someone in Canada needs blood
- A healthy person can donate blood every 56 days
- Canadian Blood Services is in your community – there are over 20 000 clinics nationwide
- The donation process takes 1 hour – actual collection only takes approx 10-15 minutes