Today’s bit of wisdom from Seth Godin:
If you engage with the heckler, if you qualify yourself, justify yourself or worst of all, rationalize yourself, the heckler will pounce, turning a small wedge into a giant hole. Like a standup comedian, it’s almost impossible to outwit or shut down a dedicated heckler.
But there is a strategy that works. Acknowledge and move on.
When the heckler announces that you’re incompetent, unqualified or hardly ready to step forward, think, “oh.” And then proceed.
You give it no purchase. No opportunity to escalate. Each jibe is met with “noted.”
Over time, the heckler gets quieter, because it just isn’t worth the effort.
Read more here.