When was the last time you used the yellow pages or phone directory for finding an address or telephone number? Do you have a phone directory around the home or at work? As the distribution of the iconic yellow pages decreases, more and more people are turning to online directories if not simply typing in what you want in Google.
There are many sites such as yellowpages.ca which is an online version of the paper copy that is now used to prop open a door, move a computer monitor to a more comfortable height, or to beat out a confession from a suspect (I have been told that phone books don’t leave tell tale marks). While having your telephone number and address listed is all fine and good, would you seriously choose that over a link to a companies website? Why pick up a phone and call, or get in your car and drive when you can simply click to find your answer. If you can’t find your answer then you can reach out and touch someone but at least the chances are you won’t have to.
Companies such as Microsoft, Google and other giants spend millions on their web presence. You don’t need or what to spend that much, but how much do you really need to spend? A fully functioning website can cost several hundred dollars up to a few thousand. If you have a small business, do you really need a website featuring video, presentations, a full catalog of services as well as up to the minute news? You might, but there again you might not.
What do you really need to have an online presences?
If you are a small business or even self employed, perhaps you don’t have a huge budget, or a need for a much needed website but you need something to help your potential customers find you. What if you could have a one page website, with all your details, a brief list of services, all your contact information as well as a map, even have a couple of pictures for say, 100 dollars a year? That would be a large double double a week. Would that sound good to you? It is assuming that you already have your own email address and that you don’t require a domain name. A domain name is something like yahoo.com. Most are only about 10 dollars but if you are looking for a popular one, it can cost you hundreds if not thousands of dollars. So if you don’t need to have a website address that says ‘rickspianobar.com’ and instead are quite happy with ‘rickspianobar.the main hosting domain.com’ instead, you can have a webpage setup pretty quickly.
Makes you think doesn’t it. For just 100 dollars a year you could have your own webpage that could display all that you have to offer and help you find more potential customers. Of course if you happen to want something a little more big time, you can always get a fully functioning website for a few hundred more but even at that price, can you afford not to be online?
Drop us a line if you want to know more about doing this.