United Way Campaign Touchdown And Launch Of The Reimagine Campaign

United Way of Elgin-St. Thomas to consult community about the future of the organization

At the close of the 2014 fundraising campaign, scheduled for a public meeting on Thursday, March 5, the United Way of Elgin-St. Thomas will immediately launch a second, 60-day campaign designed to get community input on the future operations of the organization and to raise additional funds.

“The residents of St. Thomas and Elgin continue to support our member agencies generously, but for several years we have experienced an overall decline in donations and find it increasingly difficult to meet our fundraising targets,” according to United Way president James Todd. “We have restructured our operations, we have reduced our expenses considerably, but now we will turn to the community for their ideas on how to rebuild for the future.”

The agency board of directors has identified options for the future ranging from a complete reboot of the existing organization to the possibility of a merger with a neighbouring United Way agency.

“The status quo is not an option,” states Todd. “We need to change and we need our community to tell us what kind of change is needed. This is their agency.”

The 60 day campaign, dubbed ‘Reimagine the United Way,’ will launch March 5 and conclude at a special town hall meeting May 4. Chairing the Reimagine Campaign is Serge Lavoie, a recent addition to the United Way board. Serge will be reaching out to community leaders seeking input, ideas and financial support.

“The Reimagine Campaign is all about aligning the United Way with the current needs and capacity of our community, but it’s also about measuring the community’s support for our agency,” says Lavoie. “What value do people place on it and are they willing to re-double their efforts to make it more successful? I’ll be asking for ideas, volunteer support and, of course, for money.”

Full details of the Reimagine campaign, along with the final results of the 2014 fundraising drive, will be presented at a public meeting on Thursday, March 5 beginning at 4 pm at the CASO Station, 750 Talbot Street, St. Thomas. All members of the community are invited.

For additional information, contact:

James Todd, President
United Way of Elgin-St. Thomas
519 671 5299 – cell; 519 631-3171- office

For information on the Reimagine Campaign:

Serge Lavoie, Reimagine Campaign Chair
United Way of Elgin-St. Thomas

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